Our Team

Graham Mitchell

Graham Mitchell is the founder of Financial Insights. He helps business owners increase their sales, manage their finances, and build successful teams.

Graham Mitchell graduated with honors from University and became a Chartered Accountant with KPMG, one of the top four accounting firms in the world. He spent 7 years as a corporate finance advisor, working with companies like Toyota, MTN, Combined Motor Holdings, and Eskom. He also worked with several private equity funds. Graham then became the Chief Operating Officer of Houses for Africa, where he secured $55 million in funding that was used to expand company operations to Zambia and Nigeria.

In 2008, Graham decided to work directly with the owners of small- and medium-sized businesses. He became a business coach, with the goal of helping his clients build more profitable businesses and efficient teams that would simultaneously expand their business while commandeering less of their time.

  • Years of experience in corporate finance, from start-ups to major international companies
  • Guided senior management in high-risk, complex, and critical decisions
  • Has coached over 50 businesses to date
  • Recognized as by ActionCOACH one of the Top 100 Business Coaches in the World
  • Nearly 85% of clients who work with Graham for 12 months or more increase their sales by at least 25%
  • Several clients have increased their sales from 60% to 120%


Samantha Mitchell

Samantha Mitchell develops the accounting systems and processes at the heart of Financial Insight’s outsourced accounting and financial management services.

Samantha’s career began as an accountant, but she quickly decided to specialize in Information Technology Auditing. Like Graham, she worked for KPMG, where she was the first-ever female partner in the IT Advisory Department. She also sat on the IT Risk Committee of the Nedbank Group. Her client list included such well-known names as Old Mutual, Nedbank, Johannesburg Stock Exchange, Tiger Brands, and Compass Insurance.

In 2011, Samantha took the opportunity to put her combined skills in accounting and IT to work by joining Financial Insights. Like Graham, she enjoys helping businesses increase profitability, thanks to efficient accounting systems and experienced financial advice.


Join the Financial Insights Team

Are you ready to use your skills in accounting to assist business owners? Looking for a career that will go beyond dry number-crunching to helping decision-makers reach profitable outcomes? Then join Financial Insights’ team of professionals. Click here for contact information.

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